By Francisco
Santander
Non Reciprocal and Reciprocal Links - Do We Need
Them?
Actually, the answer is yes........and no. What is
a reciprocal link? It is a link to a page that is linked back to
ours. Of course, a non reciprocal link is a link from a page that
we are not directly linked to.
Page rank is associated in some ways to linking. You see, the more
links that point to our pages, the more important Google tm or other
search engines think our page is. Non reciprocal links to our page
(not on our page) add a lot more weight than reciprocal links. Search
engines think that if a page is willing to link to ours and not
get a link back, then our page must be important. They see it as
a recommendation. But that´s not always true. The importance
of the pages that link to ours is also accounted for. You can get
100 free hosting pages of your own and then link them to your special
page with non reciprocal links and you wouldn't get any change in
rank; it is a "Zero * Zero = Zero" equation.
You have to get links from pages that rank well. Then comes the
other side of the question. Can I have any page link mine? And the
answer is NO. Search engines think of the web as a neighborhood.
If you are linked to a good neighborhood then you must be good.
If you are linked to a bad "hood" then you must be bad
and they rank you.
So linking to pages with illegal content such as MP3's, Warez,
Hackers, etc. will soon get you a bad ranking. And probably your
submission to the directories will not be accepted.
The other point of linking is ANCHOR TEXT. Anchor text is the text
of the hyperlink. Read this two examples:
Example 1
http://www.elmejorguia.com/Index_english.htm
Example 2
Free tools for webmasters
You inmediately see the difference. Although both links can point
to the same page the way they are phrased is different. Not only
does this make a difference in the way people read the link or the
way the link gets their attention, but also when search engines
"see" the link, they associate this words with your site
and you climb ranks in those Keywords for any associated searchs.
Now you get the point?
Your links should have good anchor text that is related to the
keywords that you want to exploit.
But search engines also see KEYWORD SPAM when they find too many
links with the same phrasing beacuse it doesn't seem natural. They
think that it is impossible that all webmasters would write the
same words when linking your page. That means that you have to use
slightly different phrases each time you get links to your page.
Last but not least, search engines do not see words inside pictures
so image links and banners do not get you any ranking for any keyword.
Francisco Santander
Free
webmaster tools
Article Source: http://EzineArticles.com/?expert=Francisco_Santander
You can easily get Non Reciprocal and Reciprocal Links
at Surfwebtips. You get Reciprocal Links for free and a Non Reciprocal
link for $10 one-time
fee. • Add
your web site to Surfwebtips web directory
Back
to Reciprocal Linking articles
|
